When you invest in the National Writers Series you receive invaluable positive exposure by aligning with our events and our brand. At the same time you are supporting our mission to promote students’ writing excellence and to connect communities with national writers to advance appreciation of the written word.

The National Writers Series brings 12-18 nationally recognized authors and publishing professionals (who serve as guest hosts) to Traverse City every year. You may not realize it, but these individuals shop and dine all over Traverse City.

Leigh Haber, the books editor from O, The Oprah Magazine purchased the outfit she wore on the City Opera House stage at Cali’s. Nikki Giovanni indulged in a hard cider from Northern Natural Cider House. Sara Paretsky raved about the boots she purchased from Robert Frost. And, Buzz Bissinger made a quick trip to Petertyl Drug & Gift Center for toothpaste and left with a bag full of goodies. They have frequented countless other retailers, too!

Colum McCann was hungry when he arrived in town and grabbed a Gobbler from Mary’s Kitchen Port. Blaine Harden enjoyed a late-night burger at U&I. And, Chip Johannessen stopped by North Peak for a beer and a bite on a very snowy evening in February. Margaret Atwood was at the Workshop Brewing Company and fans got to meet the legend up close.

Our guest authors have eaten at countless other locations across town–places like Amical, Georgina’s, The Firefly, Red Ginger, Trattoria Stella, Poppycocks, Apace Trout Grill and Brew – just to name a few.

And, just like our author guests, our event patrons shop and dine all over town as well.

On event days, 500-700 people converge downtown. They eat dinner before and after the event. They grab a cup of coffee. They have drinks with friends. They buy books and gifts. They have fun!

Annually, the National Writers Series events, writing workshops and Front Street Writers event programming generate an attendance of approximately 10,000 people.

As a business in the Traverse City area we hope that you are gaining great exposure as a result of the National Writers Series. We also want to thank you! You provide our authors, guest hosts, and event attendees a Traverse City experience that is second-to-none.

If you opt to become a sponsor of NWS you will enhance your exposure to our authors, guest hosts and event patrons even further.

NWS Sponsorship Opportunities
We offer packages ranging from $2000 to $10,000, making sponsorship affordable for every type of business. The benefits of sponsorship are varied and include, depending on level:

  •  Visibility on NWS website plus link to your site
  •  Visibility in NWS program guides
  •  Visibility in select event media releases
  •  Visibility in select television and radio promotional campaigns
  •  Visibility in related collateral event materials including posters, event ads, and more
  •  Visibility in pre-event slideshow at each NWS event
  •  Complimentary event tickets
  •  Complimentary tickets to pre-event author receptions, when scheduled
  •  Complimentary annual NWS Friends membership
  •  Season Sponsors receive 1 full page ad
  •  Event Sponsors receive 1 half page ad

For more details about sponsorship contact: Marina Call, Director of Marketing

NWS Program Guides
We print and distribute approximately 7,000 guides each year. Program guides are distributed during events at the City Opera House. They are also available at Traverse City Convention and Visitors Bureau and are distributed nationally to publishers and to regional, statewide, and national media outlets.

Advertising Options
We have two seasons per year: Winter-Summer and Fall

Full Page Color, Premium Back Page
5″ wide x 8″ tall (5.75 x 8.75 with bleed); Color
Discounted rate: $625 per ad for continuous advertisers

Full Page Color
5″ wide x 8″ tall (5.75 x 8.75 with bleed); Color
Discounted rate: $540 per ad for continuous advertisers

1/2 Page Color
5″ wide  x 3.875″ tall; Color
Discounted rate: $360 per ad for continuous advertisers

1/4 Page Color
2.42″ wide x 3.875″ tall; Color
Discounted rate: $200 per ad for continuous advertisers

Single Ad Pricing

Discounted Ad Pricing

To reserve your space and pay later,  Contact: Marina Call 231-651-9810 or Email Marina